Break The Code And Create A Profitable Web Site
Have you visited Amazon.com or Comcast.com lately? What was the first thing you thought when you landed on the site? Most likely, it was something like: “Terrific, now that I’m here, lets get to what I need.”
Next, try to recall a web site that you came across that was “less effective”. Maybe it was plainly done on the cheap, looked like about a hundred other second-rate sites, or just seemed to be thrown together by an amateur. I suspect that what came to mind when you saw that web site wasn’t “what can you sell me?”, but rather “is this a real company?”
A key component to an effective website on the Internet is trust. This is particularly critical for authors or speakers whose products and services are, for all intents and purposes, themselves. If a caller to your site doubts your integrity, most likely they will exit your site and will by no means return. I want to point out a few of the essential ingredients to forging that belief and developing an effective web site.
First and foremost your web site must plainly identify you as a real person. Visitors to your web site must know from the first moment they arrive how you stand out from all the others out there. There are numerous ways to achieve that goal. Pay precise attention that your website copy is in your own words and you might want to find website art to cement your message. The core component is to by no means lose site of how you want to present yourself to your visitors.
Second, your web site must immediately show people that you have a proven track record in your industry. One way to achieve this is through the strategic use of effective copy writing and testimonials. Don’t hide your victories deep in your website, make sure they are well showed on each page for your site visitors to view.
And finally, your customers must sense through your site that you will be able to solve their problems. Most visitors are so busy that they would be pleased to stop looking for a solution to their problems and accept the one that you offer. Your effective, believable website is your advertisement to make that happen.
Be sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your qualified speaking career online.
