business process redesign example
When starting a small business, you start your brand based on their hopes and plans for the future of the company. Sometimes this is based on experience, but more often which is based on an assumption.
Then, once you really start doing business, you may find that your business is not following the same path taken.
And now for something completely different
Like Monty Python, everything can change and change in your business. You can even take a really new direction.
But changing everything in your brand is not a matter to be taken lightly. The redesign of a brand requires a levelheaded business reason.
What "sound business reason" can cause a mark of change?
Although I reckon it is vital for a small company to design your logo for the life, there is reason occasionally a generous company to redesign its logo? And even change the name? business.
What kind of changes are sufficiently generous?
Company name. This seems obvious, but if you change your company name, it is vital to redesign their logo and marketing materials to identify change. Do not just place the new name with the ancient logo and I hope no one notices. Please redesign the logo, which may seem a bit "fishy" to customers aware? Why the sudden name change? Change the layout of your brand also performed the most notable change. You are less likely to receive checks made payable to the name of the ancient company (which can not be deposited into your bank account new).
The structure or way of working. If you have gone to serve each person and each of its customers to be more staff members working in the accounts, a change of brand may ease the transition. The new brand can help restore service expectations. For example, going from Jennifer Perkins Consulting, Jennifer where she worked exclusively on all accounts to be the rocket Process Consulting Group where a team of consultants who all show up for work on behalf of Jennifer makes perfect sense.
Drastically change the services. If you were a designer Interior and now you staging, you may be able to maintain its logo and re-write the copy only in your marketing to reflect the change. But if you is the growth of its business in a new architectural design and interior remodeling company, a redesign of your brand can make more sense. Shown change in your business. This can also make unfilled customers more open-minded about his recruitment for new projects in their area of expertise.
New target audience. If you go from consulting with hospital staff members to consult with government agencies, may be appropriate for change your brand to a better use of their new customers.
You offer different benefits to its customers. If you have redirected the company to generate different results for its customers or to solve a different problem then a change of brand may help.
If your business has changed in any of these major routes, it's time for you can review and redesign its brand. The new brand fits perfectly with their "completely different now" business.
About the Author:
Erin Ferree is a brand identity designer who makes huge visibility for small businesses. As the owner of elf design, Erin is passionate about helping her clients stand out in front of their competition and attract more clients.
Her “Define Your Difference Branding Workbook” will help you with your brand definition – the most vital step in the logo design process. http://www.elf-design.com/products-define.html
Article Source: ArticlesBase.com – Signs It’s Time to Redesign your Company’s Brand
