How To Be Successful In Business
Success in business has not anything whatsoever to do with salesmanship, small to do with a knowledge of your company’s products or services.
I am involved in various businesses to do offering pet insurance, fostering care and I also provide a poster printing service.
It is owing to some far more basic fundamental principles which will determine your success or failure at anything you do in life.
They are your A,B,C’s, Attitude, Belief and Consistency. Taking them in reverse order.
Consistency
We get up each morning, we brush our teeth wash, get dressed have breakfast. We are consistent in our actions. We do it each day. It does not really matter how many days we choose to work but it is vital that we are consistent with the way in which we work. We need the 6 marbles in our left pocket or left side of our bag and transfer 1 marble to the other side each time we have carried out a positive action i.e. considering a customer, discussion to someone about the business, etc. etc. We need to do it consistently. We need to have transferred all 6 marbles (better still 10) by the end of the day. We need to concentrate on the actions not on the result. I’ll repeat that, we need to concentrate on the actions not on the results.
When we go mountain climbing, if we would continually look at the summit we would soon trip up and fall. We need to concentrate on each step at a time, one after the other and as surely as the sun goes down we will reach our summit.
Belief
An absolute and genuine belief in our business, it’s products and services and what it can give it’s customers.
Attitude
Possibly the most vital of these three but useless on its own. It’s no excellent having the best attitude in the world if one’s sitting on one’s own in a closed room not discussion to anyone. So what is attitude apart from how one feels about oneself and others. I describe it like this.
Your face is transparent, really transparent and your attitude shines through whether it’s positive or negative. Another description of attitude, when I took my 14 year ancient daughter recently to Disneyland Paris we went one evening to an aquatic circus. Very scarce, people diving, dancing and somersaulting on fill up. It was a spectacular show. What made it even more enjoyable (we were sitting on the front row) was the fact that all the performers without exception were obviously really enjoying themselves. They were loving each minute of it and gave it their all. Their attitude really shone through like a beacon and this made our enjoyment total. The customer sees it, maybe only subconsciously and will react accordingly. We all know that the first thing any salesperson has to sell is themselves even before they open their mouth. If for whatever reason they are unable to sell themselves then they make as well just return to their own house. If they can’t sell themselves they wouldn’t be able to sell packet of peanuts or a Mars bar.






