Business PPT

To succeed in business and achieve the premier status with clients competing to do business with you and referring you to other potential clients you have to become the Expert and Reference point in your Business Niche.

How? By following a simple MAP – MINDSET, ACTIONS and PROCESSES
MINDSET – Yes you can. You have to believe in yourself and in your ability to succeed as an entrepreneur. You have to change your way of thinking, be committed to building your business implementing your business strategy and going through with your action plot.

ACTIONS – there are some actions you will need to take.

Build a business brand and let it be reflected in everything you do. Maintain a consistent colour, logo on everything pertaining to the business. Your complimentary card is a fantastic marketing tool, be sure it carries your business information and service.

Set up your business strategy, your mission statement, values and what you stand for

Look into your marketing strategy and to reposition your business for the growth

As the CEO now is the time to build yourself up to support the form work of the business development by reading, improving your skills and going on specialized training that will boost the productivity of the business

PROCESSES – these are the steps you need to take to reposition your business

Brand yourself as an expert in your niche. Write articles in magazines and newspapers of your target market.

Attract media attention: Spot yourself as an expert store .Get interviewed in the media Give talks at groups comprised of your prospects.

Take a leadership role in your trade associations and in networking events. Host unique events and invite prospects

Become an Author – Package your expertise into books, seminars, and information products

Update your website and make it make pleased rich by educating and giving your clients free information. Have a free download that solves a problem for your clients. To access the download your prospective clients would need to give their name and email so you can follow them up shortly with your newsletter, unique offers and time bound offers

Who are the “The Huge Fish” prospects / clients? Target them and define your niche. If you know who you want to reach and what their needs are, you can alter your product or service to fit the needs of your market.

Always question for a testimonial from a satisfied client and question for permission to quote their testimonial on your marketing brochure and website

Referrals – The best form of advertisement is word of mouth and referrals. For each job well done question for at least three referrals or introductions to other clients in the same industry

Set up Joint Venture and Strategic Partnerships with similar businesses that target the same market.

Develop a reputation for speed, consistency and quality. Publish a monthly newsletter either in print form or electronic to stay in touch with your prospects and clients on a regular footing.

Be known for your integrity and stand by your guarantees.