The Music Industry (part II) – two of the new models
Alexander Osterwalder
It was fun to give a keynote on business model innovation at Eurosonic Noorderslag, Europe’s most vital live music industry conference. The music industry is more or less a playground (and front line) of new business models
In this second blogpost (read part I) on the music industry I present two of the examples of innovative business models in this area, which I presented during my keynote talk: Sellaband and Spotify. Both companies were really present during my presentation.
While in the past the music industry was characterized by one dominant business model design (the one of the major recording companies), the future will be characterized by multiple competing business models.
There was also an fascinating discussion in the panel after my talk, which hosted Nokia, Spotify and rights holding company Buma/Stemra. One of the elements keen out was a the competition between business models based on ownership of music (e.g. download) versus access to music (e.g. streaming).
Check out my slides for an illustration of Sellaband’s and Spotify’s business model:
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